Activations Shouldn't Just Be a Box-Tick

Most ambassador activations are a day of free product, a few obligatory posts, and a photo nobody really wants to share. Forgettable for the influencer and low ROI for the brand.

When the activation itself becomes genuinely good content. Your ambassadors want to post it, and you walk away with a content library to match.

Branding cars has always been a big part of motorsport and we believe people experienceing cars driven well makes great content.

What's Included

Branded Cars

Wrap our fleet in your livery, or bring your own so that every shot becomes branded content.

Content-Ready by Design

Every activation is built to produce usable content, not just a fun day out.

Driven by the Best

Sessions and guidance from professional and former rally and race drivers.

Built Around Your Brand

Sport, supplements, apparel or beyond. We shape the day is shaped around your category and audience.

Ambassador Retention

Give your ambassadors something worth staying for, not just a fee.

Fully Managed

Insurance, logistics, and driver coordination handled end-to-end.

What This Could Look Like

From branded liveries to your influencer driving!

Built around your brand category — from sport and supplements to apparel, and beyond.

Frequently Asked Questions

What kind of brands does this work for? We find it's best suited to sport, supplement, and apparel brands with an active ambassador or influencer programme — though we're open to other categories too.
Can the cars be branded with our livery? Yes, we can wrap our fleet in your branding, or work with vehicles you provide.
Do you handle the content production? We can bring a content crew, or you're welcome to bring your own, either way the day is built to be filmable from the ground up.
How does this help with ambassador retention? By giving ambassadors something genuinely exciting to be part of, rather than a one-off fee. It then becomes the day they don't want to miss next year.
How many ambassadors can attend? Group sizes are flexible. Tell us your numbers and we'll shape the day around them.

A Recent Example

Teaching Alex Albon how to rally for Atlassian Williams F1 Team Youtube Channel.

LXE Experience Video

Give Your Ambassadors Something Worth Posting

Tell us about your brand and your ambassador programme — we'll come back with an activation built around it.